There's a system that companies work on called 'secret shoppers' where they have people step into a position that masks their true identities, making them regular customers in a particular place. Only here, you have to report back to the company on how the target venue scored based on whichever criteria the company wants you to cover. It can be quite fun since you get to play many roles spun into one, like a secret food critic, a regular at the movie theater, a shopper in a well known mall, a customer at a bank and so on.